Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for “daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. Many people search visually, and images can be how people find your website for the first time. For example, if you have a recipe blog, people might find your content by searching for “fruit tart recipes” and browsing photos of various types of fruit tarts. Some websites show the same content under different URLs, which is called duplicate content.
On-page and technical SEO statistics
A strong SEO agency should deliver exceptional competitive analyses while developing effective SEO strategies so your website can outrank competitors. White hat SEO refers to tactics that are aligned with search engine best practices. If an SEO tactic is Google-approved, you are safe to use it for your website. Black hat SEO refers to tactics that aim to improve a website’s visibility in search using more manipulative methods that distort reality. Black hat tactics are banned by Google and could result in a traffic-dropping Google penalty or get your site blocked by search engines permanently.
Other tools like Ahrefs can also help you see all links pointing to specific pages or whole domains. A reliable way to SEO Anomaly generate new, quality inbound links is to get interviewed on podcasts that cover topics you’re experienced in and speak to audiences that align with your customers. Also, it’s wise to include your main keyword in your meta description.
The Explosion of AI SEO Plugins for WordPress
However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn.
Your business and website SEO should be built up sustainably, with a focus on your potential and current customers. They should be able to find the high-quality content they’re searching for and easily navigate your site to convert. Most reputable SEO companies—like The HOTH—understand that SEO takes time and practice. It also requires professionals with expertise in how search engines work. Unfortunately, there are other companies that like to cut corners and promise quick results. Yes, we are all businesses and our goal is to make money from our products or services, but it is possible to get too focused on sales when doing your SEO.
To maximize website traffic, you want your website to rank high for all the keywords related to the services or products you sell. You also want to know what keywords people use, so you can adapt or create website content that ranks high on Google. One of the most impressive things about SEO Brand is that it offers so many services.
- Fannit is an award-winning agency that provides digital marketing, SEO and SEM services.
- Lower the search engine rankings of websites that breach Google’s Webmaster guidelines.
- While they all involve some content creation and keyword research, they are distinct concepts that build upon each other.
This guide will walk you through some of the most common and effective improvements you can do on your site. To stay current with the latest SEO best practices and algorithm updates, follow reputable industry blogs, attend conferences, and participate in online communities. Then, improve the underperformers and fine-tune your overall strategy based on your learning. This info will guide how you create content and help you speak in a way that connects with your audience. Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape. Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate.
